Sociology 2206A/B Chapter Notes - Chapter 6: Criterion Validity, Likert Scale, Internal Validity
9 Apr 2013
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Lets us observe things that were once unseen and unknown but were predicted by theory: some things are not directly observable attitudes, ideology, divorce rates, deviance, sex roles. Quantitative think about variables and convert them into specific actions during planning stage that occurs before gathering or analyzing data. Quantitative develop techniques that can produce quantitative data. Moves from abstract ideas to specific data collection to precise numerical information. Qualitative is in the form of written or spoken words, actions, sounds, symbols, non-physical objects or visual things. Converts all observation into many flexible ongoing processes to measure data of all sets. Quantitative contemplate and reflect on concepts before they gather any data. Qualitative reflect on ideas before data collection, but many concepts are developed during data collection: quantitative follow deductive route. Conceptualization: process of taking a construct and refining it by giving it a conceptual or theoretical definition. Conceptualization is process of thinking through the meaning of a construct.
