Sociology 2172A/B Chapter Notes - Chapter 12: Luxury Vehicle, Teen Vogue, George Gerbner
19 Jul 2020
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Esquire ad red blooded american male is the dominant are the other un-masculine male: ex. Choosy moms those who select certain brands & debate: ex. African american"s seen in advertising described as cultural ancestors presence of media in the past makes the presence of that: ex. Aunt jemima pancake mix imaged back then as. Mammy speaks & seen in stereotypical way of aa), but: ex. another example of a black mammy is clarinda, stereotypes here reflect indianness of native. Americans; the ones used are things that many people learned as children: many ads today remind us of our oppressive past, ex. Crazy horse malt liquor, red chief sugar, and sue bee now is imaged as wearing a white collar, pearl earrings, etc. overweight woman with rag around her head (black individual currently more natural: other groups are also stereotyped; Classical music is used in luxury car advertisements, combined with expensive clothing signaling that the car is prestigious: ex.
