Sociology 2172A/B Chapter Notes - Chapter 1: Web 2.0, Personal Information Protection And Electronic Documents Act, Viral Marketing
19 Jul 2020
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Advertising: a system of communication through which goods/services are brought: one-way mediated communication intended for mass persuasion to the public eye, salesman in print , advertising structures media outlets, the first newspaper in cad was the halifax gazette. Specialty media outlet: closely defined audiences / target markets: ex. 1920-1960: broadcasting, advertisers pay for time, sponsorship: associates an advertisements name with an entire program, reflecting the character/status that the sponsor wants to cultivate in the public mind, ex. Quebec francophones demand greater authority in all aspects of life: alter"s both media buying ad creative services and started creating their own opportunities for francophone agencies. 1960-2000: cossette communication marketing (design studio) served quebec based clients, and eventually worked for english and french advertising content, media buying regulated by the income tax and the foreign. Publishers advertising services act: basically, saying ads have to have both french and english. Canadian tire retailer posts product info on site, consumers add: ex.
