Sociology 2172A/B Chapter Notes - Chapter Week 11: Corporate Identity, Corporate Donations, Social Marketing

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Socially responsible advertising: advertisers can demonstrate that they are socially responsible using three different types of advertising messages, social issues linked with products, social issues linked with corporations, corporate donations to specific issues. Social issues linked with specific products: the advertiser uses the product/service to draw consumers into the ad, and then the socially responsible message becomes associated with the specific product, creating a valuable link in the consumers mind. The increase in socially responsible messages: today most business are involved in some sort of philanthropic program, and almost. Increase interest by a range of causes: a change in stakeholder concerns. Consumers are educated and involved in a range of issues. Increased transparency from companies: corporate transparency the extent to which a corporation"s actions are observable by outsiders. Improve the company"s image among its workers: 90% of employees of a firm with socially responsible marketing feel loyal to their firm.