Sociology 2172A/B Chapter Notes - Chapter Week 9: Gender Role, 3 Women
5 Feb 2019
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Incremental reasoning processes each part of the information builds on each other: where they process information, men throughout the brain, women frontal lobes (where the brain also processes multitasking) Internationally, advertising still conforms to traditional gender portrayals: women are much more likely to be pictured as dependent. Beauty stereotypes: the cult of beauty is as old as the cult of male warriors i. e. fairy tails, theories of beauty are culturally constituted, primarily because of common socialization experiences. It is efficient for advertising to use gendered stereotypes because the scene becomes immediately set. The theory that sex sells: sex does not sell, it captures attention, sexual imagery in advertisements direct toward women becomes much more intellectual than physical. It has been suggested that advertising focuses on women in the home may lead to women being excluded from many facets of life outside.
