Sociology 2172A/B Chapter Notes -Robert Atwan, Vance Packard, Theodore Levitt
13 Feb 2013
School
Department
Course
Professor
Document Summary
[reading notes] advertising & sociology 2/8/2013 6:45:00 pm. This book examines the role of advertising and promotional communication in the expansionary phase of the market economy. (20th century) Fact #1: advertising is a major sector (especially in the us) Mccann says, global advertising in 2003 was a billion business, more than half was us advertising expenditures. Agency employees in us (165,000), in london (20,000) The symbolic attributes of goods in advertising is now fully integrated into our cultural repertoire. James twitchell (1996) commentator that compared advertising to religion (honest celebration of consumer goods) as the key to contemporary american life ways. Indeed, church influences diminished as mass media grew. 1950, debate over role of advertising in the marketplace. Marketers: advertising = informational tool empowering customers (george stigler the economics of information) Culture gurus: it runs consumers into dupes. Advertising = mirror, reflecting deep-seated material visions of well being.
