Sociology 2172A/B Chapter Notes - Chapter 1: Online Advertising, Barcode Reader, Adware
31 Jan 2017
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Rome- at first the republic and later the early empire of the first century- that offers the most tangible evidence of publicity in the ancient world. Frescoes (paintings created on interior or exterior wall plaster, or as stone carvings) In addition, electoral slogans- an attempt to promote a particular candidate in an election- were painted onto walls, often in the same style and created by the same hand as advertisements for gladiatorial games. For instance, still life frescoes from a large villa in pompeii known as the house of julia. Felix depicts: eggs, seafood, thrushes, domestic utensils. Mosaics were also one of the first main forms of interior design. A good example of a promotional mosaic is a image of a jar of the liquamen or garum (fish oil) product in b&w promotion found in a building at pompeii. Case study: ostia and the square of the corporations.
