Sociology 2172A/B Chapter Notes - Chapter 2: Counterargument, Mobile Advertising, Ibuprofen
20 Nov 2016
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Document Summary
About a third of middle & high school students have access to channel 1 and the students watching it remember the ads more than they remember the news segment. Easy to say commercialization of schools is a bad thing, however, economically is a smart choice these companies pay the school/teacher for their school needs in exchange for their advertisement being displayed. Majority of marketing communications add value to peoples" lives. Advertising is entertaining, educating, and providing a social backdrop to modern consumer lifestyles. Throughout the past century advertising business model has been an engine of creativity for consumers and success for business markets. 21st century modern marketers are desperately seeking ways to seamlessly integrate advertising, events, and sponsorships into consumer lifestyles in order to reach a fragmenting audience that is increasingly out of the home. Advertising helps the economy by promoting and reinforcing competition competition can drive up quality in the market: applies to goods and services, ex.
