Sociology 2172A/B Chapter Notes - Chapter 4: Juliet Schor, Carnivalesque, Consumer Capitalism
20 Nov 2016
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Early years of modernity the key economic problem was supply : to provide the relatively basic commodities food, clothing, housing, transportation at a price the masses could afford. Bryan turner the labouring body has become the desiring body. Recessions and depressions occur because demand drops not because of the inability to produce and supply goods and services. Eager consumers are most important in postmodern societies. Make products statements of who you are/identity. Maintain/create their status through purchasing of goods. Prof james mcneal states there are 3 markets: children as a primary market spending their own money, as a significant influence on their parents" spending, as a future market when they become adults. Taking aim at teenagers including taste preferences that can last a lifetime. Malcolm gladwell coolhunt" uncertainty of what is cool is the primary reason companies spend money and time on research.
