Sociology 2172A/B Chapter Notes - Chapter 4: False Consciousness, Georg Simmel, Cultural Capital
5 Oct 2016
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Week 3 constructing the consumer consumption and advertising . Consumption integral to policy making o o o o o. Moral terms reward of hard work, wasteful. Moral deficit credit system, personal financial limits. Not about individual taste, purchasing power or freedom inseparable relations between consumption and production. Production creates material external ; consumption internal. P is means of c, c the purpose of p. C makes p meaningful p validates n created the specific matter. Worker is alienated form products, products become part of the capitalist wealth. C running and maintaining capitalism profits from satisfying and unsatisfied material. Turns labor purchased by capital into process of production. Individual consumption, an offering to the workers as rewards for their. C appears to reward the worker"s labor material goods can provide work satisfaction. Individuals strive to stay automonus against universal social forces negotiation between subjective and objective cultures (individual and social )
