Sociology 2172A/B Chapter Notes - Chapter 1: Dreamworks Classics, Sugar Substitute, Gestalt Psychology
22 Sep 2016
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Document Summary
The first advertising revolution of the 1960s occurred in the classic media funding model. Paid for advertising generated the revenue to fund media channels. As circulation and viewing figures grew, so did advertising revenue. The funding model set the parameters for advertising, since advertisements had to fit particular genre conditions. Content drives the consumption of advertising: content could be news, documentary, entertainment, opinion, or any communication that involves engagement. Advertising agencies have proved to add skills and techniques to the media environment. Advertising has become such a feature of daily life that sometimes it seems as if we hardly notice it. For managers, advertising and promotion are tools for supporting a wide variety of marketing, corporate, or business objectives. Advertising is used as a means of persuasively communicating with millions of customers. Also used to match competitive activity or to build brand presence.
