Sociology 2140 Chapter Notes - Chapter 14 : Social Learning Theory, Media Manipulation, Islamic Terrorism
26 Apr 2017
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Document Summary
The importance of the media in contemporary life. Mass communication transmission of messages by a person or group through a device to a large audience. Mass media any medium designed to communicate messages to a mass audience. Media any instrument to transmits a message: the plural of medium. Media industries major business that own, or own interests in, radio and television production and broadcasting influence people in cultures worldview. Statistics: north americans spend more than half their waking hours in some media-related activity, average canadian spends 10hrs per day watching media. Big media where few companies and have monopolistic control over media content, production, and distribution: created by evolution / development of media-related technology, from newspapers to radio and internet. Media concentration the tendency of the media industries to cluster together in groups with the end goal of enhancing profitability.
