Psychology 3723F/G Chapter Notes - Chapter 1: Psychophysiology, Peanut Butter, Electromyography

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Elizabeth Campbell

Document Summary

Are important because they influence how we view the world, what we think and what we do. Eagly & chaiken an attitude is a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor . Fazio an association in memory between a given object and a given summary evaluation of the object . Petty & cacioppo a general and enduring positive or negative feeling about some person, object, or issue . Zanna & rempel the categorization of a stimulus object along an evaluative dimension . All emphasize notion that reporting an attitude involves the expression of an evaluative judgement about an object. Evaluation is the predominant aspect of the attitude concept. We define an attitude as an overall evaluation of an object that is based on cognitive, affective, and behavioural information. Attitudes differ in valence (direction) and strength.