Psychology 3723F/G Chapter Notes - Chapter 8: Classical Conditioning, Consistency, Dental Caries

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Elizabeth Campbell

Document Summary

Difficult in identifying the basic principles of persuasion. Four principles work best to explain how attitudes are shaped. These are not laws of attitude formation and change. Attitudes can be influenced by information that has, at best, a weak relevance to the attitude object. People remain favorable towards things even after learning that the desirable consequence won"t occur e. g. , buying a coat on sale that is no longer on sale. Other strange influences include the effects of rate of speech, humor, the simple number of arguments, citations, of consensus, and the positive versus negative framing of the attributes. Framing effects involve showing the same attribute in two ways. E. g. , message could state brushing twice daily helps avoid tooth decay or could say brushing twice daily helps maintain healthy teeth, mean the same thing but can differ in persuasiveness depending on one"s current goals. Also effects of likeable, attractive, powerful, famous and ingroup sources.