Psychology 2720A/B Chapter Notes - Chapter 9: Reachout Healthcare America, Tegmentum, Equity Theory

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Propinquity effect: the finding that the more we see and interact with people, the more likely they are to become our friends. Festinger study of people in the building residences: demonstrated that attraction and propinquity rely not only on actual physical distance, but also the more psychological, functional distance. Propinquity works because of familiarity, or the mere exposure effect the finding that the more exposure we have to a stimulus the more apt we are to like it. Positive feelings correlate with things that are familiar. Attraction to people who are like us. The fuel is the match between our interests, background, attitudes and values. Complementarity: attraction to people who are opposite to us. Personality tends to be stronger when the friendship is reciprocated. When you like someone and that person also likes you. Reciprocal liking can come about because of our self-fulfilling prophecy. Liking is so strong, it can even make up for the absence of similarity.

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