Psychology 2720A/B Chapter Notes - Chapter 10: Kin Selection, 18 Months, Normative Social Influence
16 Oct 2017
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Why do people help: prosocial behaviour: any act performed with the goal of benefiting another person, altruism: the desire to help others, even if it involves a cost to the helper. Norm of reciprocity helping others is an investment into our future. Helping relieves the stress of the bystander. Gain social approval from others and increased feelings of self-worth: people help only when the benefits outweigh the costs altruis(cid:373) does(cid:374)"t e(cid:454)ist according to the social exchange theory. Empathy and altruism: the pure motives for helping: empathy: the ability to experience events and emotions (ex. Joy, sadness) the way another person experiences them. In western cultures, the male sex role includes being chivalrous and heroic; female sex role includes being nurturant and caring and to value long, close relationships. Socioeconomic status differences in prosocial behaviour: people of low socioeconomic status are more likely to give more money and provide time and effort to those in need.
