Psychology 2075 Chapter Notes - Chapter 3: Functional Magnetic Resonance Imaging, Vaginal Photoplethysmograph, Implicit-Association Test
13 Apr 2018
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Research: is important because it creates accurate knowledge. Research puts beliefs, opinions. and theories to the systematic test. Sex research goals: rst, it can be geared toward creating basic knowledge and understanding. Second, research can be directed toward our understanding and can in uence sexual behaviour. Third, research can be geared toward public policy. Self-reports: most common method for measuring sexuality. Direct observation: a behavioural measure in which the scientist directly observes the behaviour being studied. Eye-tracking: a behavioural measure in which a device measures the participant"s point of gaze over time. Implicit association test (iat): measures the relative strength of association an individual makes between di erent pairs of concepts . The key to measuring these associations is reaction time, measured on a computer in milliseconds react quickly to two concepts that we associate strongly, we react more slowly to two concepts that we do not associate strongly.
