Psychology 2070A/B Chapter 6: Chapter #6 - attitudes.docx

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: James M Olson

Document Summary

Explicit vs implicit attitudes: explicit attitudes evaluations that people can report consciously. Perceptions of others" attitudes: there is a common structure to people"s perceptions of the attitudes of others" attitudes, two dimensions are most important: liberal vs conservative and traditional vs radical/novel. 2: the two dimensions are fundamental in perceptions of others" attitudes in many different domains. When participants described a value-expressive attitude (eg their attitude toward o perfume) they were more likely to mention their values, their identity, and what the object communicated to others. Sometimes two scales will be implemented: not at all good to very good and not at all bad to extremely bad in order to show ambivalence in attitudes. Advantages respondent cannot easily distort answers, nonverbal reactions. Intoxicated participants expressed greater willingness to have unprotected sex with. 6: we tend to care more about attitudes that are highly heritable. Individuals try to conform to the norms and values of their main reference group.