Psychology 2070A/B Chapter 7: Chapter #7 - Attitude Change
Document Summary
Cognitive dissonance theory a model proposed by leon festinger which states that awareness of consonant cognitions makes us feel good, whereas awareness of dissonant cognitions makes us feel bad. The reduction of dissonance: dissonance is a state of aversive arousal" ie we don"t like dissonance and are motivated to reduce it. Induced compliance paradigm investigates dissonance that results from counteraditudinal behaviour, participants are induced to comply with the experimenter"s requires that they behave in a way that is known to be inconsistent with their attitude. The people who ate it for the nice person felt that they were helping someone nice out. The screening test was either severe (read out loud many obscene words and descriptions of sexual activity) or mild (read out loud more ordinary sexual words) They listened to this week"s discussion over headphones which was made to be very boring. After listening they were asked how interesting they found the discussion.