Psychology 2070A/B Chapter Notes - Chapter 7: Minority Influence, Idiosyncrasy, Social Proof

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Alexa Clerke

Document Summary

Obedience: change in behaviour produced by the commands of authority. Compliance: change in behaviour that is elicited by direct requests. Conformity: change in perceptions, opinions, or behaviour to be consistent with group norms. Informational influence: influence that produces conformity when a person believes others are correct in their judgements. Normative influence: influence that produces conformity when a person fears negative social consequences of appearing deviant. Private conformity: change of beliefs when a person privately accepts the position taken by others. Public conformity: change in overt behaviour without a corresponding change of opinion that group pressure produces. Minority influence: process by which dissenters produce change within a group. Idiosyncrasy credits: interpersonal goodwill that a person earns by following group norms. Individualism: cultural orientation in which independence, autonomy, and self-reliance take priority. Collectivism: cultural orientation in which interdependence, cooperation, and social harmony take priority. Foot-in-the-door technique: method in which an influencer prefaces the real request by first making a smaller request.