Psychology 2070A/B Chapter Notes - Chapter 6: Lung Cancer, Elaboration Likelihood Model, Safe Sex

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Sarah Stanton

Document Summary

Attitudes: evaluations of a person, object or idea. Components of attitude: affective emotional reaction toward the attitude object, cognitive thoughts and beliefs toward the attitude object, behavioural observable behaviour toward the attitude object. Affectively based attitude (cid:271)ased pri(cid:373)aril(cid:455) o(cid:374) people"s e(cid:373)otio(cid:374)s to(cid:449)ard o(cid:271)je(cid:272)t: do not result from a rational examination of the issues, not governed by logic (persuasive arguments seldom change attitudes, often linked to peoples values, ex. A (cid:272)ar"s (cid:373)ileage, does the (cid:272)ar ha(cid:448)e air (cid:272)o(cid:374)ditio(cid:374)i(cid:374)g, ho(cid:449) (cid:449)ell a (cid:448)a(cid:272)uu(cid:373) pi(cid:272)ks up dirt. Ask a friend if she likes e(cid:454)er(cid:272)isi(cid:374)g he/she replies (cid:862) well, i al(cid:449)a(cid:455)s see(cid:373) to (cid:271)e goi(cid:374)g out for ru(cid:374)s(cid:863) Explicit attitudes: explicit consciously endorsed and can be easily reported. Implicit and explicit tend to be positively correlated when people are asked to reflect their feelings about an attitude object. I(cid:373)pli(cid:272)it attitudes are usuall(cid:455) rooted (cid:373)ore people"s (cid:272)hildhood e(cid:454)perie(cid:374)(cid:272)es, (cid:449)hile e(cid:454)pli(cid:272)it attitudes are rooted more in their recent experiences.