Psychology 2070A/B Chapter Notes - Chapter 3: Autobiographical Memory, Availability Heuristic, Fundamental Attribution Error

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Richard Sorrentino

Document Summary

Small, play mp3, come in diff. colours. Instantaneous and effortless process for distinctive objects: child"s early learning involves formation of schemas teach young children to identify types of animals, colours, foods, flowers. Categorization predictability: basic function of schema is to categorize objects in ways that impose meaning and, process occurs automatically and effortlessly with vast majority of things we encounter every day (bowl, cereal, spoon) Accessibility: what"s on your mind: schema is activated when the object"s features of the schema, accessibility the ease with which the schema comes to awareness, the more accessible schema, the more people use it. Priming of schemas: priming the process by which the activation of a schema increases the likelihood that the schema will be activated again in the future. If someone compliments your haircut, the compliment primes the schema of hair or haircut. In research study, it was seen that priming the schema of hostile increased its use in a subsequent, unrelated task.