Media, Information and Technoculture 3206F/G Chapter Notes - Chapter 2: John Kenneth Galbraith, Conspicuous Consumption, Productive Forces
4 Nov 2016
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Misdi(cid:396)e(cid:272)ted effo(cid:396)t: tho(cid:396)stei(cid:374) ve(cid:271)le(cid:374)(cid:859)s c(cid:396)iti(cid:395)ue of ad(cid:448)e(cid:396)tisi(cid:374)g, journal of. Discusses how advertising was crucial to businesses today. Ve(cid:271)le(cid:374)(cid:859)s theo(cid:396)(cid:455) of the leisu(cid:396)e class introduces conspicuous consumption. Increased productivity would end the struggle of economic life. In order to mitigate scarcity, output must be controlled and a rationalized sales effort must be developed. At one point in time, high-fashion sneakers became acceptable footwear for business people: seen as a status symbol due to their high price. Li(cid:374)ks (cid:449)ith ve(cid:271)le(cid:374)(cid:859)s idea of (cid:272)o(cid:374)spi(cid:272)uous (cid:272)o(cid:374)su(cid:373)ptio(cid:374) More expensive goods are often associated with a higher social status. John kenneth galbraith recognized the relationship between conspicuous consumption and productive forces and advertising. Veblen was one of the first to recognize the value of advertising in a capitalistic society. Predicted a looming technological challenge that would urge corporations to sell their goods using persuasion and motivation. He believed this persuasion was wasteful and expensive.
