Media, Information and Technoculture 3000A/B Chapter Notes - Chapter 1-4: Social Fact, Nail Polish, Ob River

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3000A/B
• Professor: Robert Babe

Document Summary

Ap p ro a c h in g re s e a rc h. The applia nce of s cie nce : p os itivis m. The only a dmis s ible s cie ntific e vide nce cons is ts of fa cts e s ta blis he d by s ys te ma tic pe rs ona l obs e rva tion. A s cie nce of a nything mus t be ba s e d on e mpirica l da ta produce d by dire ct obs e rva tion. E xpe rime nts a re be s t done in a la b whe re the re s e a rche r ca n control conditions. A true s cie nce of communica tion mus t tra de in ha rd nume rica l fa cts. Ma king s e ns e : inte rpre ta tion.