Media, Information and Technoculture 2151A/B Chapter Notes - Chapter 8: Jerky, Goodby, Silverstein & Partners, Haggar Clothing
15 Apr 2021
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1987 levi strauss & co releases its new brand of mens khakis dockers. When their campaign ended in the early 90s, dockers has grown into a 600-million- dollar business. Today, 70% of us men between 25-45 own a pair of dockers. Khakis are expected to be as popular as blue jeans by the beginning of the next century. Original dockers ad = one of the most successful fashion ad campaigns in history: remarkable as this ad campaign was targeting men who many thought would be hard to sell to. Docker"s khaki dominance. this known as guy central for their ads (i. e. porsche kills bugs fast , I"m just a guy, and i don"t have time to think about what i wear, because i"ve got a lot of important guy things to do. 100% cotton, wrinkle-free khaki pants that don"t require a lot of thought.
