Media, Information and Technoculture 2151A/B Chapter Notes - Chapter 9: Brian Urlacher, Super Bowl, The Man Your Man Could Smell Like

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2151A/B
• Professor: Selma Purac

Document Summary

Noticed that axe was doing really well in comparison: think about who uses axe; high school boys overusing axe in the gym locker room. 2000s: this overuse meant that axe became very successful in the their product, they appealed to a younger male demographic aged 12- Instead of advertising based on the effectiveness of marketplace) through a classic sex appeal use this, and women will find you irresistible : humor always used in these ads to present this message. Kakis that we saw in the 1990s: this ad is all about not trying too hard and having to dial it back a bit. If you care too much about impressing the opposite sex, then you"re: going back to the heteronormative messaging of a binary marketplace emasculated / feminized. which we saw back in the 1990s. Brands are forced to shift with the times.