Management and Organizational Studies 4410A/B Chapter Notes - Chapter 6: Egotism

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: John White

Document Summary

Corporate level strategy: creating value through differentiation: what went wrong at bell canada enterprises, slow to develop a cohesive internet strategy and to fully appreciate the potential threat posed by cable companies, instead of expanding throughout canada and the us, decided to acquire the rest of teleglobe which was practically worthless by 2003 and bell had to write it off, was barely holding its revenue lines, making diversification work: an overview, diversification initiatives must be justified by the creation of value for shareholders, synergy: can be achieved in many different ways (combination of two businesses creates more value) Benefits derived from related and unrelated relationships are not mutually exclusive: related diversification: economies of scope and revenue enhancement, related diversification enables a firm to benefit from relationships across different businesses within the diversified corporation by leveraging core competencies and sharing activities.