Management and Organizational Studies 3420F/G Chapter Notes - Chapter 6: Quarter Pounder, Standard Deviation, Concurrent Validity

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3420F/G
• Professor: Bonnie Simpson

Document Summary

Chapter 6: the concept of measurement and attitude scales. Constructs: specific types of concepts that exist at higher levels of abstraction than do everyday concepts. Constructs are invented for theoretical use and thus are likely to cut across various pre-existing categories of thought. Distinguish the concept under investigation from all other concepts step 4: define the concept operationally. Operational definition: specifies which observable characteristics will be mea- sured and the process for assigning a value to the concept. Operational definition serves as a bridge between a theoretical concept and real-world ex. Attitude and high- involvement purchasing are abstractions that cannot be observed. Define or give meaning to a construct by spelling out what the researcher must do to mea- sure it. Scale: set of symbols or numbers so constructed that the symbols or numbers can be assigned by a rule to the individuals (or their behaviours or attitudes) to whom the scale is applied.