Management and Organizational Studies 3420F/G Chapter Notes - Chapter 8: Computer-Assisted Telephone Interviewing, Measuring Instrument, Observational Error

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3420F/G
• Professor: Bonnie Simpson

Document Summary

Most popular way to gather primary data (bc you can get so much info on them) Disappeared bc of high cost and refusal rates. Executive interviews are used by marketing researchers as the industrial equivalent of door-to-door interviews. Expensive and time consuming same advantages and disadvantages as door- to-door interviews. moving online. Has only slightly declined in recent years. Predictive dialing random-digit dialing has been merged with sophisticated software to create predictive dialing. Uses predictive dialing algorithms to identify busy, unanswered, or unobtainable numbers. Cellphone interviewing some households can only be reached on a cellphone or smart- phone. can cost double or triple that of a landline interview. Federal law requires interviewers to hand-dial cellphone numbers rather than using auto dialers. takes more calls to achieve a completed interview. People may not answer their cellphone when their usage isn"t free, and they defer calls driving. Central-location telephone interviews: interviews conducted by calling respondents from a centrally located marketing research facility.