Management and Organizational Studies 3420F/G Chapter Notes - Chapter 13: Test Statistic, Central Tendency, Computer-Assisted Telephone Interviewing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3420F/G
• Professor: Bonnie Simpson

Document Summary

List responses: the listing of responses may be completed in the editing step. It uses algorithm that use the power of computers to search for patterns in open- ended responses based on keywords and phrases: step 3: data entry, the process of converting information to an electronic format, intelligent entry systems. 2: a form of data entry in which the information being entered into the data entry device is checked for internal logic. Ies can be programmed to avoid certain types of errors in data entry: 5 valid answers may be coded 1-5, the program will only accept answers that fall within that scope. Evaluating differences and relationships: the issue of whether certain measurements are different from one another is central to may questions of critical interest to marketing managers. Statistical significance: the basic motive for making statistical inferences is to generalize from samples results to population characteristics.