Management and Organizational Studies 3383A/B Chapter Notes - Chapter 9: Organizational Identification, Organizational Learning, Organizational Culture

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Culture change at yahoo increasing focus on customers, stopping practice of working from home during regular hours, etc. Intended to bring renewed culture of collaborative innovation and customer focus. Organizational change lies at the heart of the planning process organizations constantly growing or contracting, responding to external or internal issues, etc. Societal level, economic and environmental issues can be strong drivers of change: e. g. 2008 recession led to revenue dropping in large format stores and many big-box stores closed, and continue to do so as online shopping grows. Research suggests up to 70% of organizational change efforts fail. Implementing the change: demands particular skills from change leaders and those involved, social networks networks of ties that an individual has with others. Kurt lewin"s three-step model of planned organization change is the model that most subsequent models where conceived from comprised of four elements: field theory, group dynamics, action research, three-step model. Describe current state and why it must be changed.

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