Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Campbell Soup Company, Blic, Crisis Communication

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Beth Lee

Document Summary

Public relations: public relations a form of communication designed to gain public understanding and acceptance, uses publicity which does not necessarily involve payment to have it communicated in the media is proactive, there are costs of creation and distribution from the company if it, offers legitimacy when appearing in the news. The role of pr: generally falls into six key categories, corporate communications, reputation management, publicity generation, product placement, branded content, and product seeding, external publics: distant from an organization and communicated with include. Corporate communications: advertising (paid for) designed to convey a favourable image of a company among its various publics, resolving customers" problems by promoting goodwill or by demonstrating a sense of social responsibility, advocacy advertising paid for by a sponsor that promotes a particular view on, objective is to a recognized, controversial issue example shell and oil sands, influence public opinion, encourage others to support the cause, take action to correct the problem.