Management and Organizational Studies 3322F/G Chapter Notes - Chapter 7: Video Advertising, Online Shopping, Doritos

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

Chapter 7: planning for online and interactive communications. Generating leads: the internet is a useful medium for generating leads in a b2c or b2b marketing situation. Search advertising: search advertising: a(cid:374) ad(cid:448)e(cid:396)tise(cid:396)"s listi(cid:374)g is pla(cid:272)ed (cid:449)ithi(cid:374) o(cid:396) alo(cid:374)gside search results in exchange for paying a fee each time someone clicks on the listing, also known as pay-per-click advertising. Options for social network advertising and marketing communications. Display advertising: display advertising in the form of banner ads is available on social networks, provides a targeting advantage to advertisers, can use a demographic and behavioural filtering process to help target specific audiences. Video ads: video ads are the fastest growing advertising alternative online in general and in social media. Youtube channels: many company create channels for their video content on youtube, can subscribe to a profile and be notified when new content gets added.