Management and Organizational Studies 3321F/G Chapter Notes - Chapter 2: Trade Dress, Sensory System, Psychophysics

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Coke > pepsi) sensory systems a very small number of the stimuli in our environment are ever noticed. Perception can be coloured colour influences emotion colours have cultural meanings. When pouring or eating foods from larger boxes, the size of the box implicitly suggests that its appropriate or acceptable to eat more. Visual illusions also influence how much we pour and drink. Take drinking glasses, for example. when we pour into a glass, we tend to focus on the height of the liquid we are pouring and not the width smaller packages and variety make ppl eat more smell. Odours cause emotions, pleasant scents can increase brand recall. Moods are relaxed or stimulated on the basis of sensations of the skin endowment effect. endowment usually occurs when consumers ascribe more value to something simply because they own it. Ppl who touch an item for 30 secs or less are more attached to a product.