Management and Organizational Studies 2320A/B Chapter Notes - Chapter 10: Dry Cleaning

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Reyes

Document Summary

Inventory: the more humans that are needed to provide a service, the more likely that the service"s quality will be inconsistent or variable, some marketers strive to reduce service inconsistency through training and standardization, marketers can use the inconsistent nature of services to their advantage, building on the idea that a micromarketing segmentation strategy can customize a service to meet customers" needs exactly, services are perishable because they cannot be held in inventory or stored for use in the future, the perishability of services provides challenges in terms of matching demand and supply, dental hygienists, rent and other expenses still need to be paid even if customers forget their appointments, so dental offices maximize capacity by making advance reminder calls to patients or by charging cancellation fees to clients who do not show up for their appointments without adequate notice.