Management and Organizational Studies 2320A/B Chapter Notes - Chapter 3: Fuel Efficiency, North American Free Trade Agreement, Radio-Frequency Identification

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Emily Chen- Bendle

Document Summary

Company capabilities: match customer needs to our core competencies. It was followed by many lawsuits between samsung and apple and reinforced the fact that firms should focus on innovation instead of imitation. Firms are part of alliances; majority work this way. Initiatives focused on environmental sustainability are very attractive to those looking to partner up. Income, education level, gender all plays roles: more men are going grocery shopping and sharing the home responsibilities, ethnicity changes societal demands in certain areas and times of the year. Political/legal environment - comprises of political parties, government organizations, and legislation and laws that promote or inhibit trade and marketing activities: competition act and patent act, nafta. Economic situation - changes that affect the way consumers buy merchandise and spend money. Inflation - refers to the persistent increase in the prices of goods and services (a dollar buys less than it used to with inflation)