Management and Organizational Studies 2320A/B Chapter Notes - Chapter 1: Good Governance, Ebay, Customer Relationship Management

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Emily Chen- Bendle

Document Summary

Can be performed by both individuals and organizations. The marketing mix (4 p"s) the controllable set of activities that a firm uses to respond to the wants of its target markets. B2c process in which businesses sell to consumers. B2b businesses sell merchandise/services to another business: ge (general electric) company is engaged in both b2b and b2c. C2c consumers sell to other consumers: kijiji, ebay, etc. Some marketers are greening their marketing practices to communicate that they are socially responsible in their business practices. Organizations that practice sustainability must strive to conduct their business in such a way as to minimize harm to the environment, follow good governance practices, and comply with social standards. Three perspectives of sustainability: environmental, governance, and social. The try selling the product after it is developed rather than starting with an understanding of the customers" needs and then developing a product to satisfy those needs.