Management and Organizational Studies 2320A/B Chapter Notes - Chapter 17: World Trade Organization, Masculinity, Marketing Mix

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Emily Chen- Bendle

Document Summary

Globalization refers to the increased flow of goods, services, people, technology, capital, information, and ideas around the world; has economic, political, social, cultural, and environmental impacts. Globalization has created economies of scale because of the global scale in which research, production, and marketing are performed. It also made it possible for many market niches that are not profitable at the provincial or national level to become profitable at the global level. Bric countries: brazil, russia, india and china (newly advanced economic development) An environmental analysis is used to assess the viability of a variety of international markets. There are four sets of factors used to assess a country"s market: pest: political/legal, economic, sociocultural analysis, technology & infrastructure. Tariffs: tariff (or duty) a tax levied on a good imported into a country. Quotas: quota designates the maximum quantity of a product that may be brought into a country during a specified time period.