Management and Organizational Studies 2320A/B Chapter Notes - Chapter 5: Fast-Moving Consumer Goods, Retail, Carbon Footprint
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B2b: buying/selling goods/services to be used in the production of other goods/services, for consumption by the buying organization, or for resale by wholesalers and retailers. Involves manufacturers, wholesalers, retailers, service firms that mkt goods/services to other businesses (not the ultimate consumer) B2b vs b2c: difference is the ultimate purchaser & user. B2b serve specific customer mkts and create value for them: manufacturers or producers. Buy rm, parts then manufacture their own goods. Purchasing agents receive product descriptions from suppliers online. Volkswagen system connected to thousands of suppliers: notifies of potential part shortages before they occur. Ibm gave consulting services to build vw"s system. B2b companies demand suppliers demonstrate csr to reduce carbon footprint: resellers. Marketing intermediaries that resell manufactured products without significantly altering their form. Wholesalers and distributors buy jeans from a company and sell them to retailers (b2b), retailers resell to ultimate consumer (b2c) Schools, hospitals, prisons, etc purchase stuff for people they serve.