Management and Organizational Studies 1021A/B Chapter Notes - Chapter Lecture 8: Market Structure, Ipad, Target Market

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Please read before you use my notes: my note would not cover any key terms, which you can get from my vocabulary document and this note would exclude any simple concepts that you can easily understand and memorize. Most importantly, this note does not include the materials which prof says will not be tested on, however, fonts in red will be tested for sure! Fundamental concepts how to run business and market products. Portraying an inconsistent image will result in consumers being unclear of the product"s benefits. A market segmentation analysis also allows marketers to identify which segments should be a focus, and where gaps in the, market exist and where future opportunities may lie. Two main market segments: (1)the consumer market (2)the business market; but how a product is classified depends on its usage. E. g. ipad: make better customer presentations---business; ipad: connect on social networks, surf internet---consumer.