Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: National Do Not Call Registry, Fitbit, Predatory Pricing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

China: non-traditional families, the traditional nuclear family of two parents and two children has changed over time, family size has decreased. Socio-cultural forces: cultural values, ideas, and attitudes, as well as society"s morals and beliefs, marketers observe changes in society and conduct research to identify evolving trends and opportunities. Tness, and nutrition is the canadian children"s food and beverage advertising initiative (cai), which promotes healthier dietary choice for children under 12 years of age by shifting. !4 advertising dollars away from unhealthy products and towards more nutritious choices that meet governmental nutrition guidelines. Environment"s ecologo that certi cates claims made by companies. !6: perfect competition: type of competition where there are many sellers with nearly identical products and little di erentiation. Advertising standards canada (asc), the canadian radio-television and. Telecommunications commission (crtc), and the canadian marketing association (cma: competition bureau: an independent law-enforcement agency tasked to ensure that the market in canada is competitive and innovative.