Management and Organizational Studies 2285 Chapter Notes - Chapter 4-5: Socalled, Workforce Management, Brownfield Land
28 Jan 2018
School
Department
Professor
Document Summary
Deciding how to go: deciding whether to go: A strategic decision based upon the firms needs, resources and capabilities, environmental conditions and goals. Firms must both have a good reason to and the ability to internationalize (in other words it must be strategic) or the process will fail. Not really the focus of this course: deciding where to go: Internationalization is the process of operating in markets other than their domestic one: there are four parts to the internationalization process. What is a comparative advantage to one firm may not be so for another. Requires a lot of analysis this is the focus of this course: deciding what to do there: Internationalization is not just selling things in a different country. Not all entry modes will work for all mncs. Requires an understanding of the firm, the mechanics of each mode and the fit (cid:449)ith the fi(cid:396)(cid:373)"s strategy, structure and goals.
