Health Sciences 2711A/B Chapter Notes - Chapter 1: Hearing Loss, Microaggression Theory, Ageism

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Language of ageism: why we need to use words. Ageism can be found: macro level (antiaging campaigns, micro level (everyday language incorporating subtle expressions) Term antiaging illustrates that political correctness is not afforded to older adults, as it is with many other marginalized groups. Many ageist sentiments are very subtle in nature and often missed or overlooked. Ageist remarks may be well-intentioned: addressing older woman as young lady . Using the word old to indicate something is bad or young for something good, creates stereotypes and negative images. Language is power, and discrimination cannot be alleviated nor fully understood without language. Gerontophobia (fear of aging) and aging anxiety are perpetuated by ageist stereotypes that lead us to fear our own aging. Age stereotype embodiment theory proposed that stereotypes are assimilated from the surrounding culture, including pop culture, norms and everyday interactions. Outgroup different from our own group. Stereotype content model stereotypes include 2 dimensions: warmth, competence.

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