Health Sciences 2250A/B Chapter Notes - Chapter 8: Health Promotion, Healthy Diet, Cardiovascular Disease
Document Summary
Issues as a point of entry into health promotion. Now: growing emphasis on looking beyond the individual (but we still need to include it!) o. Looking at things in a broader context isn"t something new; has been outlined in basic principles of hp or in ottawa charter. Look at the issues in terms of complexities. Consistent with health promotion values: e. g. empowerment, participation . Most issues that have been used as a point of entry in health promotion have been defined in terms of behaviors that have had undesirable consequences. Why health promoters focus on such issues: o o. They are of concern to society because of their actual and potential negative health, economic, or other consequences. They appear to be matters that can be addressed relatively easily using existing technologies and approaches: many of the relatively well-developed and tested theories that have guided health promotion to date have been focused on individuals" behavioral changes.