Health Sciences 2250A/B Chapter Notes - Chapter 3: Mysociety, Market Analysis, Needs Assessment
19 Sep 2016
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Document Summary
Generalized model: pre planning, assessing needs, setting goals and objectives, developing interventions. Mobilizing for action through planning ad partnerships (mapp): organizing for success and partnership development, visioning, 4 mapp assessments, community themes and strengths assessment, local public health assessment, community health status assessment, forces of change assessment (enviro. Identify strategic issues: formulate goals and strategies, action cycle. Map-it: mobilize (pre-planning), asses, who is affected by health problems, what resources are available to address situation, what resources are required to have meaningful impact, plan developing goals and objectives. Smart: preliminary planning, consumer analysis, market analysis: identify competitors, allies, and partners, channel analysis: communication channels, develop interventions, materials, and pretest. 2x2 matrix that lists strengths and weaknesses on horizontal axis, and opportunities and threats on vertical axis. Good for minimizing planning time and moving quickly to action steps. Can decide to build upon strengths or improve on weaknesses.
