Film Studies 1022 Chapter Notes - Chapter 2: Chick Flick, Product Placement, Signify
Document Summary
A film reviewer will analyze a movie differently than a casual viewer would, and a film studies scholar would analyze it differently than both of them. Critics and scholars place their observations in a specialized framework. They use their knowledge of film to formulate interpretations about what the film means, on the level of the story, and on broader cultural and aesthetic levels. A film critic might place importance on: story coherence technical innovations notable performances. The ability to find meaning in a film is based on: knowledge cultural experiences, preferences, formal training expectations choices the filmmaker has made. Different viewers go to different movies with different expectations. Labels tend to have a huge influence; art cinema, pure entertainment, and chick flick all sound like vastly different movies. There is no difference between art and entertainment, as artistic films entertain and entertaining films use art to become entertaining.