Business Administration 3321K Chapter Notes - Chapter 1-2: Corporate Social Responsibility, Brand Equity, Consumer Behaviour
4 May 2016
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Demographics descriptive characteristics of a population. Psychographics psychological information lifestyle, interests, attitudes, values, and personality. Consumption communities members share views and product recommendations about anything: pressure on each group member to buy things that will meet with the group"s approval. Market segmentation strategies targeting a brand only to a specific group of consumers rather than to everybody. Marketers now recognize that consumer behaviour is an ongoing process. Exchange two or more organizations or people give and receive something of value, is an integral part of marketing. In the world of marketing, nothing is forever ensure product continues to appeal to its core market. Pink vs blue diapers: family structure and lifestyle, social class and income people in the same social class are approximately equal in terms of their incomes and social standing in the community. They share many ideas and values regarding the way life should be lived: ethnicity, geography.
