CMAF 1010 Chapter Notes - Chapter 4: Maria Popova, Adbusters, Native Advertising
27 Jun 2018
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Mass Communication in Canada, Eight Edition
© Oxford University Press Canada, 2016
Media Resources
Dove’s “Campaign for Real Beauty” Commercial
https://www.youtube.com/watch?v=litXW91UauE
This clip is just one example of a commercial for Dove’s “Campaign for Real Beauty.”
National Film Board of Canada
https://www.nfb.ca/
The National Film Board of Canada is a public agency that produces and distributes films and
other audiovisual works with the purpose of representing Canada at home and internationally.
The Adbusters Media Foundation
https://www.adbusters.org/
The Adbusters Media Foundation is a Canadian-based not-for-profit, anti-consumerist, pro-
environment organization. It also publishes Adbusters, an advertisement-free activist magazine.
“Propp’s Morphology of the Folk Tale,” Changing Minds
http://changingminds.org/disciplines/storytelling/plots/propp/propp.htm
A closer look at Vladimir Propp’s Morphology of the Folk Tale.
Brain Pickings
https://www.brainpickings.org/
Brain Pickings is a blog spearheaded by writer and critic Maria Popova, and features her writing
on culture, books, current events, and other areas in arts and media.
“As seen on TV: why product placement is bigger than ever,” The Guardian
http://www.theguardian.com/tv-and-radio/2014/jun/24/breaking-bad-tv-product-placement
This article from the Guardian discusses native advertising, digital insertion, and product place-
ment in media.
4
Media Context: Studying
the Making of Meaning
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
4 media context: studying the making of meaning. Dove"s campaign for real beauty commercial https://www. youtube. com/watch?v=litxw91uaue. This clip is just one example of a commercial for dove"s campaign for real beauty. The national film board of canada is a public agency that produces and distributes films and other audiovisual works with the purpose of representing canada at home and internationally. The adbusters media foundation is a canadian-based not-for-profit, anti-consumerist, pro- environment organization. It also publishes adbusters, an advertisement-free activist magazine. Propp"s morphology of the folk tale, changing minds http://changingminds. org/disciplines/storytelling/plots/propp/propp. htm. A closer look at vladimir propp"s morphology of the folk tale. Brain pickings is a blog spearheaded by writer and critic maria popova, and features her writing on culture, books, current events, and other areas in arts and media. As seen on tv: why product placement is bigger than ever, the guardian http://www. theguardian. com/tv-and-radio/2014/jun/24/breaking-bad-tv-product-placement. This article from the guardian discusses native advertising, digital insertion, and product place- ment in media.
