MSCI 2130 Chapter Notes - Chapter 11: Display Advertising, Mobile Advertising, Online Advertising
26 Mar 2017
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Document Summary
Facebook was started by mark zuckerberg, a harvard drop-out: made over . 78 billion in revenues in 2013. 2014 revenues were nearly . 5 billion and profits nearly billion. Short selling selling attempt to profit from a falling stock price. Studying the firm provides a context for understanding: network effects and platforms, partnerships, issues in the rollout of new technologies, privacy, ad models, business value of social media, differences between desktop and mobile markets. Investor groups that provide funding in exchange for a stake in the firm and a degree of managerial control. The earlier a firm accepts vc"s money, the more control investors can exert: facebook"s growth left vcs eager to back the firm, early backers ceded control. Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing his control over the firm. Global mapping of users, organizations, and how they are connected.
