74-231 Chapter Notes - Chapter 8: Regional Policy Of The European Union, Gillette Mach3, Coca-Cola Zero Sugar
16 May 2013
School
Department
Course
Professor
Document Summary
The music, virgin financial, virgin air, and virgin galactic now: why you like products relates to what they are, what is a product, everything, both favorable and unfavorable, that a person receives in an exchange, tangible good. You could argue that we don"t buy anything for their tangibility. Rather, we buy them for their services (i. e. what it does: service, idea. Ex: beverages, replacement batteries, bandaids and things you find in a convenience store: shopping product: a product that requires comparison shopping, because it is usually more expensive and found in fewer stores. Can be heterogeneous or homogenous shopping goods. Heterogeneous is when you have a lot of different features, sizes, etc (tvs and computers). For example, you won"t drink vodka unless its grey. You won"t wear a watch unless it"s a rolex: unsought product: a product unknown to the potential buyer or a known product that the buyer does not actively seek.
